The Peacock's Echo

When someone asks an AI for a recommendation in your category — is your brand the answer? Most brands don't know. Most brands aren't. A business fable + field guide introducing GEO — Generative Echo Optimisation. SEO taught brands how to be found. GEO is about how to be recommended. 20 actions. 3 metrics. One shift. By the EMEA Marketing Director of Bang & Olufsen.